Edmund Burke famously wrote, “Nobody made a greater mistake than he who did nothing because he could do only a little.”
I think we’ve all had that feeling, that we’re too small to make a difference. The world has so many problems, what good would it do to solve just one? And at that, how can just one person hope to solve even one problem?
Well, without getting too philosophical, I want to acknowledge the point that if everyone acted (or rather, failed to act) based on that premise, the world would crumble from apathy. What’s more, simply putting effort into good for its own sake, rather than for what it can produce, is noble, and worthwhile, and right.
But it seems we may not have to wrestle with this question to the extent that we used to. The internet has given all of us the power of mass communication, and with it the ability to have a greater impact than we could’ve had before. It still takes action, creativity, and a meaningful cause, but with the growing popularity of web philanthropy, one person can do more, raise more, and help more.
This very idea is what prompted us to start Heroes2u in the first place. Without a web innovation like video chat, it would be impossible for so many people to meet their Hero face to face while they help people in need. But this isn’t about self-promotion. I want to recognize the growing impact of viral, charitable campaigns. The term, “viral video” used to exclusively describe clips of people’s foolish antics that had been shared around the internet. Now when something goes viral, it can mean millions of dollars for charity.
Sites like Reddit.com and Indiegogo.com, which host fundraising campaigns, have been the platform for which multiple charitable causes have raised hundreds of thousands in the past few months alone. And of course, how can we ever shake the memory of anticipated shock that was the ALS Ice Bucket Challenge? That campaign raised millions and was executed almost exclusively through Facebook. Most never even visited the campaign page.
What’s clear is that we all want to help. We look around, see a lot of suffering, a lot of injustice, and we want to do something about it. Viral philanthropy has given us the opportunity to change the world after only a few clicks of the mouse. As we see the fundraising numbers skyrocket and watch the videos linked by a common purpose, we realize that our own power for good is not limited, but immeasurable. At Heroes2u we’re happy to be a part of this unstoppable “trend.”